Latest Inside Scoop

Is That Trend Actually Trending? How Brands Fake Virality

Is That Trend Actually Trending? How Brands Fake Virality

Ah, the wild world of virality—a swirling cocktail of memes, hashtags, and those dance challenges that mysteriously find their way into every corner of social media. It’s a digital race where attention spans are short, but the payoff for catching them is massive. Yet here’s the truth: not every viral trend is as organic as it looks. Many are engineered, packaged, and polished until they resemble something that “just happened.” Spoiler alert—it rarely just happens.

What Influencers Aren’t Telling You About Sponsored Reviews

What Influencers Aren’t Telling You About Sponsored Reviews

Scrolling through Instagram, TikTok, or YouTube these days feels like walking through a digital mall where everyone is selling something, you just don't know what it is until you're knee-deep in the reel or video. You're not alone if you've ever felt the bewitching allure of a product showcased by a seemingly genuine influencer. Their smiles are infectious, their enthusiasm unchecked—but what’s behind those sponsored smiles? Grab a cup of coffee, my friend, because we're about to dive into the shadows of influencer marketing.