Latest Inside Scoop
The Psychology Behind Holiday Bundles (and How They Trick You)

The Psychology Behind Holiday Bundles (and How They Trick You)

Ah, holiday shopping. The crisp air in the store, the twinkling lights, and that unmistakable sense of anticipation in the air—all designed to make you spend more money than you planned. But let's talk about the star of the retail world during this festive season: holiday bundles. You know the ones—those attractive packages of items grouped together to make you feel like you’re getting the deal of a lifetime. Ever wondered why these bundles feel so irresistible? Let’s dive into the psychology behind holiday bundles and uncover how they’re cleverly designed to trick you into opening your wallet wider than you thought.

Is That Trend Actually Trending? How Brands Fake Virality

Is That Trend Actually Trending? How Brands Fake Virality

Ah, the wild world of virality—a swirling cocktail of memes, hashtags, and those dance challenges that mysteriously find their way into every corner of social media. It’s a digital race where attention spans are short, but the payoff for catching them is massive. Yet here’s the truth: not every viral trend is as organic as it looks. Many are engineered, packaged, and polished until they resemble something that “just happened.” Spoiler alert—it rarely just happens.